Bash Bosh Blog

Many webmasters and bloggers make mistakes about advertisement positions on their own web sites and blogs. Ad position is very important, because you can make much more money from your advertisers by placing advertisements on right place on your website! Simply because by putting ads on good spot, you get better click-through rate and of course more money and commissions from your advertisers!

Contextual advertisements are ads that are based on simple text and description. No graphics or other ad types in contextual ads. Many ad networks allows you to use contextual advertisements, including Google AdSense – most popular ad network on the world.

Yes, but where to put text ads on my site ?

Contextual advertisements (as it name says) are very optimized for textual contents on your web site! You will get much more of them if you put text advertisements somewhere near your content on the pages. Many users and bloggers usually puts them on the sidebar too! Which gives good results too!

Many advertising companies scans your web site to search most appropriate advertisers to show, that are related only to your current content. This works the best for Google AdSense, because they have huge amount of advertisers in their database, and uses most advanced techniques to get the best possible ads on your sites.

Of course, you need to design and style your advertisements to fit nicely into your web site. All ad companies today supports detailed customization options including detailed color customization of your advertisements.

Which ad sizes to use ?

I’d recommend you to use following ad sizes (shown on below picture). Please note that you shouldn’t use more than one or two contextual ads on the same page. Many visitors doesn’t like when they come to web site that have many advertisements included.

Above image shows most appropriate and my recommended ad positions in your contents area. Creating good positions and styles of your ads, you can easily boost click-through rate for your advertisements by placing ads on these positions in your contents. Note that I speak about contextual advertisement, through you can use combination of text and graphical ads on the same spots! I will write later about other advertisement types and their positions!