Search Engine Optimization (SEO) Today

Search Engine Optimization is very important for every single webmaster or a blogger out there. This way you optimize your website(s) for the search engines through the world, including the most popular ones like Google, Yahoo! or a Bing.

All of this is done just because one thing – to get more visitors from search engines! You should know that I get more than 80% of traffic to this blog from these popular search engines – and we are talking here about thousands of unique visitors per day!

Search Engine Situation

This blog works best with Google search engine. Every single month I receive 85% visitors from Google – when we compare it to other search engine sources. This proves how much Google is used through the world and how well it can work for your website!

Do not get me wrong, just because this blog is concentrated more on Google’s traffic – it does not mean you can not get an equal or even more visitors from other search engines like Yahoo! or a Bing. These other search engines works well for some websites – and for some not!

Let’s see some search engine rankings from May 2010 in USA:

ComScore Search Engine Rankings in United States of America - May 2010 Results

Source: [ComScore May 2010 U.S. Search Engine Rankings]

We are talking here about billions of search queries per month. According to ComScore source mentioned above, there are 15.771.000.000 search engine queries (searches) in May 2010 and only in United States of America.

Rest of the world and other search engines are not included here. You see that Google has almost 70% of searches, followed by Yahoo! (2.9 billion), Bing (1.6 billion) and Ask (319 million).

SEO Change Constantly

Every year Search Engine Optimization upgrades and changes. These changes are mainly changed by Google because this search engine has the largest influence for sure.

So, what is changed recently? I will show you some important changes and upgrades that are related to Search engine optimization in general:

• Meta Tags – Today, a meta tags (description and keyword) are less useful than before. Well, they are important, but today the most important thing is content than these tags. Some search engines still have a large importance for these.
• Link Exchange – Google has changed link exchange policy where link exchanging and buying text links is not permitted. Find more about Google Link Schemes policy.
• Canonical URL’s – Search engines employ canonical URLs in order to assign importance to web pages and to reduce indexing of duplicate pages. Web crawlers perform URL canonization in order to avoid crawling the same resource more than once.
• Site Speed – Google has include a website speed as next ranking factor when they are consider to rank a website. Google want to make sure that faster web pages rank better than slower ones. Page speed would not be a tremendously weighed factor, unless the site takes 90 seconds to load.
• Content Importance – A website content is important more than ever. The modern search engines are smart enough to find out which contents are quality and which contents are not. The quality content is important – much more than meta tags today.
• Social Media SEO – Today, most search engines knows to analyze the traffic from popular social media sites and services. There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO in general.

So, these are only the most important changes happened to SEO recently. You should care about all these facts and changes when you are trying to optimize your sites for search engines!

Why to do SEO?

As I have mentioned at the beginning, Search Engine Optimization is a very important for every single website on the internet – if that website want to get maximum traffic potential. Of course, we all know how important the traffic is.

There are two main things you should know about search engine traffic:

• High quality and related – The traffic from search engines is highly related and quality. These visitors can improve your overall rating and effect definitely.
• Potential – You can potentially get thousands of visitors to your website if you do things right. The maximum potential is unlimited for you because inclusions are completely free!

You should know that anyone can achieve some success with some quality keywords. All you need is to keep things clean, work properly and improve your website constantly!

And yes, do not forget that all of this can not be happened over-night! For a proper SEO you would need to use a lot of work and your precious time as well! But with persistency, patience and work you will success definitely!