Ad Networks VS. Affiliate Programs
A lot of webmasters and bloggers ask themselves what’s better to make money online from own blog or a web site – Advertising network or affiliate programs. In this article, I’d try to answer you this question and help you to know which is the better way to earn money on the internet.

If you want to see more reviews, services and tips for both services, visit Ad Networks and Affiliate Programs categories on the Bash Bosh blog.
Advertising Networks
Advertising Networks are services with which you can make money by displaying contextual, banner, link and other type of the advertisements on your site.
Most advertisement networks on the world would pay you for every click you provide through the advertisements on your pages. Click rate depends on your site keyword and advertisement which is displayed for specific time and what visitors mostly click on your site. It may depends from day to day and from advertiser to advertiser.
Good Things for Ad Networks
Below, I will display what are the good things and aspects for every advertisement network on the internet.
- Flexible – Most advertisement networks allowing you to use many advertisement types and formats. Providing you most functionality and flexibility for you.
- Automatic – Usually, advertisement networks gives you right and appropriate (automatic) keyword targeted advertisements for your site. They’ll try to find most related ads for your site anytime.
- Easy to use – Advertisement networks are very easy to use. Advertisers automatically displays on your ads. before and with no any authorizations or requests.
Bad Things for Ad Networks
Advertising through ad networks is the most popular way to generate an income for your sites. But has few disadvantages and “bad things” you should know.
- Low Payouts – Usually, advertisement networks has lower payouts and price per click ratings. But, every click you get can make you money. Prices vary from advertiser to advertiser.
- Unwanted Ads – From time to time, advertisement networks can display not related (unwanted) advertisements on your pages. This is really hard to limit on most ad networks.
Affiliate Programs
Affiliate programs are specialized advertisement techniques where advertisers pays you differently than with Ad Networks. Most advertisers pays you through commissions and leads – not paid for every click-through your links.
Affiliate programs can include many other advertisement types and options for you. Including unique and unusual types and ad formats. You choose which advertiser you want to advertise on your sites. Most affiliate sites requires approval of your request.
Good Things for Affiliate Programs
Affiliate programs has few advantages with which you can make more money than with any other advertisement technique on the internet, since it depends on specific advertiser offers.
- High Payouts – Affiliate programs offers you to make money for every lead or sale your visitor make through your own referral link. This way, you can earn much more money from your ads.
- Choose what to Advertise – Only you choose which advertiser you want to advertise on your sites. Depending on your needs and your site niche. Selecting quality and related advertisers can improve your overall earnings through your own site or a blog.
- Many Ad Types – Affiliate programs usually can offer you to advertise through unusual advertisement types and formats. Making your click-through rating to improve.
Bad Things for Affiliate Programs
Since it’s one of the most popular ways to advertise on the internet, this advertising technique has few disadvantages regarding to other similar ways to make money online.
- Pay-Per-Click – Advertisers through affiliate programs usually don’t pays you for every click through your own referral links. You need to make an lead or sale through it to be paid.
- Higher Traffic – You need to have higher traffic and higher clicks to actually force someone to make an sale or lead through your own referral links. Making you harder to earn something with new sites.
- Approvals – In most cases, you need to get an approval if you want to advertise someone’s product, site or service through this program. Making you some limits to advertise “anyone you want”.
- Hard to Track – It’s bit hard to get track of your advertisers through affiliate programs and networks. Specially, if you are registered to advertise many advertisers.
Conclusions
Advertisement networks and affiliate programs are the most popular ways to make money online from your web site. You should try out both these types and decide from which you get the most use and earnings.
With affiliate programs you need to have a site with reasonable amount of traffic to get most functionality and earnings. These programs only pays you commissions for every lead or sale made through your unique referral links, banners and ad formats. So, it need to take more clicks than with ad networks to actually earn something.
Advertisement networks are the most popular way to advertise and make money online from your sites. Making you very easy-to-use service and serves you with related (to your site) advertisements. These networks pays you for every click you made through your own banners and ad types.
For me, the best way is to combine these two advertising methods, or find out which better suites on your site and from which you can make more money. I hope that I’ve help you to choose right advertising solution for your own sites.

I know many online marketers make more money out of affiliate programs than advertising programs. I would still stick with advertising programs though because becoming an affiliate requires a lot of marketing and social skill.